In the mid-1970’s, Paul Strauss, a young organic farmer and budding herbalist, created an herbal salve to address the day-to-day wounds that inevitably accompany farm life. From its humble beginnings, the salve found its way to friends and neighbors, sparking curiosity that soon led people to inquire where they could purchase it. This marked the birth of EQUINOX BOTANICALS™—a blossoming venture offering an array of exquisite herbal products.